Overview

I designed a complete desktop flight booking journey for a fictional airline as part of the UX Design Institute program.

The goal was to create a simple, intuitive, and user-centered flow from search to confirmation.

Prototype

**Open Interactive Prototype →**

The challenge

Booking a flight is often overwhelming. Users face unclear steps, too many choices, and inconsistent information.

Goal

Create a guided and stress-free experience that helps users book flights with clarity and confidence. To uncover common usability issues and opportunities for improvement, I started to conduct a competitive benchmark across major airline websites.

Research

Methods

• Competitive Benchmark

• Online Survey

• Usability Test

• Note-taking

Findings

• Users find the booking process confusing and time-consuming.
• Price, dates, and flight details need clearer visibility.
• Too many steps increase frustration.
• A guided flow helps users feel more confident.
• Users want simplicity and transparency.

Insights

• Users want predictable steps
• Simplicity reduces cognitive load
• Transparency builds trust
• Clean layout supports decision-making