Future Market Insights’ latest report on the airless packaging market presents a holistic analysis of the key factors likely to influence growth during 2020–2030. According to a new study by FMI, global demand for airless packaging will witness a deceleration in the short-term, however, growing e-commerce sales will induce an early recovery.

Traditionally, airless packaging is used on a large scale in cosmetics sector; FMI believe status-quo to remain unchanged during the assessment period. Various cosmetics manufacturers are diversifying into body care products, which is considered the primary driver for airless packaging solutions.

Airless packaging manufacturers are exploring several innovative packaging solutions by incorporating various material such as high-density plastics, glass and other eco-friendly material in order to attract potential clients.

Key Takeaways

• By packaging type, bottles and jars will remain the most preferred options
• Polypropylene derived plastic packaging material will remain the most sought after due to its lightweight and inert properties
• Europe will be the largest market for airless packaging; market growth will be complemented by surging airless packaging adoption in Asian countries
• Airless pumps are likely to surge in popularity, attributed to their nearly 100% dispensing rate
• Demand for sustainable packaging solutions compelling vendors to incorporate eco-friendly materials

“Increasing virtual transactions regarding cosmetics is prompting airless packaging manufacturers to offer safe packaging solutions to prevent any damage during transit,” comments the FMI analyst.

COVID-19 Impact Analysis

The COVID-19 pandemic has led to a global financial crisis, with production cycles across prominent industrial domains being immensely disrupted. Supply chain distortions are narrowing revenue and profit margins, leading to significant shortfalls in cash reserves.

The aforementioned impacts are also being felt across the airless packaging landscape, albeit at a moderate level. As traditional brick and mortar sales of cosmetics have dipped, consumers are relying on e-commerce channels to purchase their products. This is sustaining the demand for airless packaging solutions.

Until 2022, a mild deceleration of growth is expected due to government mandated lockdowns which have disruption various logistical apparatuses required to transport the required material to manufacture airless packaging products. Post-pandemic, however, growth is expected to be restored to its normal trajectory, offsetting all disruptions and shortfalls.

Competitive Landscape

The global airless packaging market landscape is characterized by the presence of several reputed and small-scale players. A number of strategies, including product differentiation, pricing, product customization and collaborations, are deployed by these players to increase their presence.

Some prominent players within this landscape are Aptar Group Inc., Albea Beauty Holdings SA, LUMSON SPA, Silgan Holdings Inc., HCP Packaging, Quadpack Industries, Libo Cosmetics Company and Fusion Packaging among others.

In May 2020, Aptar Group Inc. successfully launched the Essencia Screw Pump for refillable fragrances. This product launch was in response to surging demand for sustainable packaging solutions. The pump allows eco-conscious consumers to refill and reuse the pump for multiple uses.

Recently, Albea Beauty Holdings SA’s dispensing product portfolio was acquired by Silgan Holdings Inc. This acquisition aims to expand the latter’s dispensing solutions portfolio and capture a much larger customer base. The company’s most recent product launch includes the Mini NEA Lotion Pack tubes measuring 17 mm in diameter.