Task 1

Part 1: How did I Select the Platform

I analyzed all X, Instagram, and, LinkedIn platforms based on total users, best posting times on weekdays and weekends, age groups, and top-performing content formats. Here is my research:

1. X (Twitter)

• Users: 557 million
• Best posting times on weekdays: 8 AM – 10 AM
• Age group: 69.6% of users are between 18 and 34 years old
• Daily best times:
  • Monday: 8–10 AM
  • Tuesday: 8–10 AM
  • Wednesday: 8–10 AM
  • Thursday: 8–10 AM
  • Friday: 7–9 AM
  • Saturday: 7–9 AM
  • Sunday: 7–9 AM
• Best-performing content: Text > Video > Picture > Link > Retweet

Source:

X Best posting times : https://buffer.com/resources/best-time-to-post-on-twitter-x/

X Users: https://www.statista.com/statistics/242606/number-of-active-twitter-users-in-selected-countries/

2. Instagram

• Users: 2 billion+
• Best posting time on weekdays: 3 PM – 6 PM
• Age group: 62.3% of users are between 18 and 34 years old
• Daily best times:
  • Monday: 3–5 PM
  • Tuesday: 3–5 PM
  • Wednesday: 2–5 PM
  • Thursday: 2–4 PM
  • Friday: 2–4 PM
  • Saturday: 2–6 PM
  • Sunday: 2–6 PM
• Best-performing content: Reels > Carousel > Image

Source:

Instagram Best Posting Times: https://buffer.com/resources/when-is-the-best-time-to-post-on-instagram/