AirPure Smart Air Purifier - Product Requirements Document (PRD)

🗓️ Date: July 29, 2025

Author: Sree Vignesh S

Version: 1.1

Status: Final Draft

🧭 Executive Summary

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AirPure is a multi-tiered smart air purifier line designed for urban Indian households and offices. It features essential air quality sensors (PM2.5 and VOC), app integration (for mid & premium tiers), and a sleek design. Each model is designed to strike a balance between cost and capability.

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❗ Problem

India ranks among the most polluted countries globally, with major cities like Delhi, Mumbai, and Kolkata frequently breaching safe AQI levels. Existing air purifiers in the budget and mid-range categories often:

• Lack real-time sensing or smart automation
• Fails to detect harmful VOCs/formaldehyde.
• Offer limited coverage and poor CADR rates
• Have non-intuitive interfaces and no app support
• Require manual intervention for fan speed, filter alerts, etc.

Target users struggle with:

• Limited awareness of indoor pollution levels
• Lack of trust in low-cost purifiers
• Products that are either overpriced or underperforming