AgroStar is on the mission of #HelpingFarmersWin by providing them with a complete range of agri solutions at their fingertips. AgroStar’s technology platform provides a combination of agronomy advice coupled with unparalleled service and agri input products delivered direct-to-home that enable farmers to significantly improve their crop yield and income & resultantly win in their agri-business. Requiring a true passion to make a difference in farmers' lives, AgroStar believes in finding the most impactful & inclusive methods to help them win.
I worked with AgroStar from 2015-2021 and in addition to working on the product side, had the good fortune of donning multiple hats across these functions- UX Research, Product Design, Marketing & Digital and Offline User Acquisition, Data Analysis & Business Intelligence, Program Management, Design Sprints, Scrum Training & Strategy. Bringing together the learnings from different roles I played, I believe being a Product manager is where I feel most in my element.
1️⃣ Defining the product vision & strategy for AgroStar’s flagship offering for farmers- AgroStar App
2️⃣ Driving roadmap, agile execution & design sprints; crafting product success integrating Technology, Content/Agronomy, User Research, Call Centre and Marketing
3️⃣ Curating & growing niche networks in the Indian farmer community
Projects & Initiatives @AgroStar