HISTORY

• Figmenta was founded in Florence, Italy, in 2007 as a Web Agency for the local market.
• In 2010, they moved to Milan and began collaborating with international brands .
• In 2012, they started a ten-year journey in the beauty industry as official suppliers first for P&G, then for Coty ....
• From 2014, Figmenta collaborated as a startup incubator, launching products, apps, and e-commerce platforms in which they invested.
• Since 2017, they have specialised as a Creative Digital Boutique Agency with an internal photographic studio, working with clients like Jeep and Burger King ....
• From 2019, Figmenta entered the luxury sector, starting collaborations with LVMH, Veuve Clicquot, and Moët & Chandon ....
• Since 2022, they have fully transitioned to remote work after the pandemic and integrated their performance division, Uptraction.
• In 2024, Figmenta was awarded the Best Beauty and Fashion Digital Marketing Agency for the 2nd time in 3 years by LUXlife Magazine.

EXPERTISE

Figmenta has expertise in the following sectors :

• Skincare: At Figmenta, we are truly passionate about skincare. We’ve worked extensively with brands that cater to diverse segments of the skincare industry, from premium wellness solutions to products tailored for Gen Z and eco-conscious consumers. Our expertise bridges the gap between product innovation and impactful digital storytelling, helping skincare brands connect with their audience while highlighting their unique benefits and values.
• Haircare: At Figmenta, we have been specializing in digital marketing for the haircare sector since 2012. Our expertise spans over a decade of dedicated work with beauty salons and haircare brands, allowing us to develop a profound understanding of the industry’s unique needs and challenges.
• Pharma: At Figmenta, we understand the unique challenges of communicating in the highly regulated pharmaceutical sector. Starting with Bayer and GSK, we have built a strong foundation in this industry, working across both services and products tied to the pharma world. Our approach combines creativity with compliance, crafting strategies that simplify complex messages, build credibility, and foster meaningful connections with both healthcare professionals and consumers.
• Cosmetics: At Figmenta, we specialize in cosmetics, working across a diverse range of categories that include cutting-edge makeup products, professional aesthetic beauty, and restorative cosmetics. Over the years, we’ve gained extensive experience partnering with brands that serve both professionals in the beauty industry and end consumers. Our expertise lies in helping cosmetics brands navigate the complexities of digital transformation, creating strategies that amplify their value and build meaningful connections with their audiences.
• Luxury beverage: At Figmenta, we have cultivated specialized expertise in the luxury beverage industry, blending digital marketing innovation with a refined understanding of the prestige and exclusivity that defines this sector. Over the years, we have collaborated with prominent luxury beverage brands, working alongside their teams to create high-impact digital strategies that highlight each brand’s heritage, craftsmanship, and quality. Our approach leverages visually rich content, influencer partnerships, and community-building initiatives to resonate with discerning audiences who value sophistication and authenticity.
• Fashion: Fashion isn’t just an industry—it’s a cultural statement, an ever-evolving expression of identity and art. At Figmenta, we bring extensive experience in the fashion sector, collaborating with brands that require a sophisticated balance between creativity and business expertise. We pride ourselves on a deep understanding of digital marketing strategies that not only enhance brand awareness but also foster meaningful engagement with target audiences.
• Perfumes
• Aesthetic medicine