Understand what are affiliate networks and how to properly leverage them for your company's growth.
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This guide is meant to provide basic knowledge on a complex topic in the most concise manner. Never take anything as the gospel truth, read from multiple sources before acting.
What are affiliate networks used for?
Affiliate networks are used by B2B or B2C companies to fulfill one of the following business objective:
What is an affiliate network?
An affiliate network is a network of publishers that encourage their own clients/subscribers to fulfill one of your company's business goal (newsletter subscription, form submission, etc.). The publishers are paid each time a new client fulfils the goal of the company, and this is tracked automatically via a tracking pixel added on the company's website (via Google Tag Manager usually).
In other words, an affiliate network is a third party platform that acts as act as a link between companies looking for audience or clients, and publishers looking to monetize their audience.