Understand what are affiliate networks and how to properly leverage them for your company's growth.
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What are affiliate networks used for?
Affiliate networks are used by B2B or B2C companies to fulfill one of the following business objective:
What is an affiliate network?
An affiliate network is a network of publishers that encourage their own clients/subscribers to fulfill one of your company's business goal (newsletter subscription, form submission, etc.). The publishers are paid each time a new client fulfils the goal of the company, and this is tracked automatically via a tracking pixel added on the company's website (via Google Tag Manager usually).
In other words, an affiliate network is a third party platform that acts as act as a link between companies looking for audience or clients, and publishers looking to monetize their audience.