OK, so you have a player on your Unbounce page now that is playing your audio file.

But how do you address each person by name or give them a different audio story based on their choices?

Here we are diving a little deeper into the world of integration. Don't worry though, you can do this! In order to make it easy for you, we marked your To-Dos in orange.

Addressing Each Customer By Their Name

This is great for lead generation or lead conversion. The process is slightly different depending on what you'd like to achieve.

Lead Conversion

Let's start with Lead Conversion. This means you already know the names and emails of your leads. You can run onboarding or conversion campaigns, including first purchase triggers or retention campaigns.

1. Create A Custom URL For Each User

This is a lot easier than it sounds. If you have the Audiofunnel player installed (see Basic Integration) it will recognize your customer URLs. Now let's create a table with all your leads.

Copy of Custom URL Table

Through the power of spreadsheets, you can create your custom URLs fairly quickly. Just use this formula:

=A2&"/?username="&B2

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