Ads, Content and Campaigns | Atlan

Atlan is a Series-B funded start-up building a home for data teams
I conceptualize, write and create Atlan’s campaigns and ads, which ‘cut the clutter’ in the modern data stack with their personal, mission-driven storytelling — by the humans of data, for the humans of data.
I led creative strategy and execution for ~15 campaigns, from talent/employer-brand building to partner launches and events. Created PRs, emails, blogs and other content, driving execution with 10+ stakeholders across organizations.

Press on Atlan’s distributed, async work culture

Shaped and pitched the story on Atlan’s remote work culture to Livemint, with the article and video on it receiving over 30K+ organic impressions across Twitter, LinkedIn
A Walk Inside a Remote Working Global Startup, Livemint Lounge

Atlan’s $50mn Series B 🚀

Created this powerful and mission-driven video for Atlan’s $50mn Series B announcement. Garnered 100,000+ organic views across Twitter and LinkedIn

IDC Innovator Campaign

Scripted, directed and edited this fun video announcement for Atlan being named a top five innovator in DataOps by IDC. 25K+ organic views across Twitter and LinkedIn

Atlan’s 21MomentsFrom2021 #YearEnd

Scripted, directed and shot the Atlan #YearEnd video for 2021 — with ~20 employees across 10 countries and 6 timezones starring in the film
35K+ organic views on Twitter, LinkedIn

Atlan SOC 2, Feature in Gartner reports, Airflow and DBT Coalesce

Led creation and distrubition of memes, videos, blogs and other content across Twitter, LinkedIn, Slack, and other relevant communities
50K+ organic views across platforms