Goal: Capture attention quickly and drive clicks or conversions.
Style: Concise, compelling, tailored to brand voice.
Preorder Launch Campaign — Hero Ad
Headline: PREORDER26 — Knit the Future
Giannina Capitani is building her own sustainable micro‑knitting factory — and you can be part of it.
Save 30% on preorder knitwear with code PREORDER26. Preorders ship September 2026.
Every order gives you a second 30% code for future use — because slow, considered knitwear deserves lifelong wear.
👉 Preorder now and help us make UK craft sustainable again.
Placement: Pinterest/Instagram feed
Sustainability Story Campaign — Value‑Driven Ad
Headline: Knits That Respect Time & Earth 🌿
Fast fashion pollutes. Slow fashion cares.
Support small‑batch sustainable knitwear made with natural fibres, designed to last years — not seasons.