Trend Use Case AR:

• Less Gimmicky
• Real Use in business proccess
• Campaign that integrated to interactivity feature (not only visualization) → have value!!
• Interactions with User

Proposed Use Cases:

• AR Product Visualization from Web Browser → Real hampir semua brands pasti punya website → targeting retail industry
• AR Try On Shoes → Ini harus buat dulu sih, cuman dirasa OK untuk kita coba implement → Targeting fashion industry
• AR Multiplayer Games Kelana Kaya → Wider audience for offline activation campaigns
• AR Invitation → Campaign yg OK

Augmented Reality for Enterprise Use Cases: Video ADS Brief

Objective and Goals

• Objective: Showcase practical and impactful AR applications in various business processes.
• Goals: Increase awareness of AR solutions among enterprise decision-makers and generate leads for AR software demos.

Target Audience

• Demographics: C-level executives, IT managers, marketing managers, and innovation officers in tech-driven companies.
• Psychographics: Interested in cutting-edge technology, efficiency improvements, and interactive customer engagement.

Key Messages

• Core Benefits: Real-time data visualization, enhanced customer engagement, improved training and support.
• USP: Seamless integration with existing systems, practical applications beyond gimmicks, and real business value through interactive features.

Creative Approach

• Tone and Style: Professional, innovative, and practical.