+rehabstudio worked with Google to explore the idea of turning the AdWords Express sign-up process into a game simulation.

Action

• Collaborated across multi-functional teams
• Mapped and analysed existing sign-up process
• Contributed to ideation and user research sessions
• Planned and designed user journeys to address business and customer needs
• Participated in customer interviews with user researcher
• Prototyped game simulation to collect key words, target audience, budget and copy
• Demonstrated prototypes to stakeholders

Result

A game simulation with the 4 steps needed to run an Adwords Express campaign

Educational content on running a campaign including a breakdown of a campaign, an export option and the award of a credit.

Delivered prototype, highlighting the game as inefficient and unviable, saving significant development time and money.

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