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A planning tool for ecommerce sellers to connect ad spend, ROAS, payout timing, inventory, and refunds — so you can see whether profitable ads are creating usable cash or just revenue stuck in payout purgatory. Fill in the inputs in each tab, then read the Decision Dashboard for your scale / hold / fix / fund call.
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A rolling 14-day view of cash in vs. cash out. Cash from sales lands on the payout date, not the sale date — that gap is where ads quietly drain the bank account.
Core inputs
| Input | Value |
|---|---|
| Starting cash balance | |
| Daily ad spend | |
| Expected ROAS | |
| Gross margin % | |
| Contribution margin % | |
| Payout delay (days) | |
| Refund reserve % | |
| Minimum cash buffer |
14-day projection
| Day | Starting Cash | Ad Spend | Est. Gross Sales | Cash Received | Inventory / Supplier | Refund Reserve | Ending Cash | Buffer Status |
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Buffer Status: Safe · Tight · Below Buffer · Danger
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Break spend out by platform so you can see which channels are eating cash fastest and when each one actually bills you.
| Channel | Daily Spend | Weekly Spend | Billing Trigger | Campaign ROAS | Notes |
|---|---|---|---|---|---|
| Meta | Threshold / monthly | ||||
| Threshold / 1st of month | |||||
| TikTok | Prepaid / threshold | ||||
| Influencers / Creators | Upfront / on delivery | ||||
| Agency / Retainer | Monthly | ||||
| Other | |||||
| Total |