Task: This activity is aimed to give you insights into concepts, organising ideas, target audience and problem within a campaign. You will be assigned a campaign and discuss the following within your groups:

——— Campaign Concept: Describe the approach or strategy used to deliver the message.What made the campaign stand out from traditional advertising?

——— Single Organising Idea: What is the central theme or message the campaign aimed to convey?This is a concise summary of the campaign’s core purpose.

———Target Audience: Who were the intended recipients of the campaign message?What are the demographics, interests, and motivations?

———Problem or Issue Addressed: What challenge or social issue did the campaign aim to tackle?

——— Use of Colour and Imagery: Describe the visual elements of the campaign.How did the colours and imagery contribute to the overall message?