Congratulations and welcome to Active Parks.

You’ve just gained an edge over your competition:

While your competitors wait for their next inbound lead or trade show event, you’ll be engaging directly with EVERY decision maker in your territory planning their next playground project.

In public-sector sales, timing and precision are everything. Agencies are always planning new initiatives, but vendors often miss the window because they don’t know when those plans are advancing. With Active Parks, you now have the intelligence to run highly targeted, efficient, and successful outreach into high-potential municipal accounts.

The Process

Active Parks will provide the data. Your team will do the outreach.

We will:

• Take a sample of your territory and Identify the high-potential agencies with active projects in the planning phase.
• Upload these high potential accounts and the associated research into your CRM, in your preferred format.

You will

• Execute consistent outreach to agencies in the planning process (minimum 5 touch attempts per agency)
• Work to convert these initiatives into qualified sales pipeline

Pilot Objectives

1. Generate Pipeline

   If you are diligent in reaching out to these accounts—and you reference the research we provide in your outreach—a significant percentage will convert into qualified sales pipeline. (Most customers consider the pilot successful if they generate even a single qualified sales opportunity.)

2. Prove Repeatability

   More importantly, this pilot is designed to prove whether the approach—tracking government initiatives and reaching out at the right time—can scale across your entire territory. The objective is to establish a repeatable sales motion that reliably fills your pipeline quarter after quarter.