OVERALL GOAL

This content plan is designed to make Active Armor Pest Control the most visible, trusted, and memorable pest control brand in Phoenix. The focus is on organic short-form video (TikTok, Instagram Reels, YouTube Shorts) and supporting photo content that educates, entertains, and builds local authority.

Instead of blending in with generic “we spray bugs” messaging, this plan highlights what makes Active Armor different:

• Local expertise (Phoenix-specific pest knowledge).
• Co-owner credibility (Stetson’s athlete background + Mitch’s leadership).
• Differentiators (custom backpack treatments vs. big-box tank sprays).
• Safety (clear answers for families with kids and pets).
• Community roots (camo trucks + military giveback).

The goal is simple: turn random Phoenix homeowners into followers, and followers into customers.

Content Breakdown (90 Days)

Video (24 reels total, ~8/month):

• 60% Pest Education & FAQ (educating homeowners, busting myths, seasonal warnings).
• 25% Differentiators & Treatment Methods (backpacks vs tanks, brushing webs, glue boards, etc).
• 15% Local & Community (family roots, military giveback, neighborhood spotlights).

Photo (60 photos total, ~20/month):

• Trucks, team in uniform, fieldwork close-ups, product-in-action.
• Before/after shots (web removal, treatment areas).
• Community/military support highlights.