User Experience Strategist & Designer living near Barcelona. Specialised in research, design and prototyping service & digital products. Applying Systems Thinking while riding the AI wave.

Hey there! I'm Ana, a passionate UX Designer and Strategist with over 12 years of multidisciplinary design experience. Due to that, I'm not your typical designer. I've worn many hats along the way – from being an audiovisual director to instructional designer or project manager, and even did gym training and motorbike driving training. Oh, and did I mention I've created a beautiful family too? Yeah, I like to keep things interesting!

Now, here's the thing that really gets my adrenaline pumping: UX strategy and design. I've found my true calling in these niches, and let me tell you, it's been one heck of a ride.

I help building the bridge between what businesses need and what people love, avoiding ‘doing the wrong thing, the right way’, being mindful of the impact this has on the world.

As a UX designer, I'm all about creating services & products that not only look amazing but also make people's lives better. I believe in the power of functional and aesthetically pleasing designs that solve everyday problems.

Every design decision I make is rooted in understanding user needs and preferences. I'm a big-picture thinker and sense-maker, envisioning the entire journey from ideation to development, while applying strategic mindset and systemic thinking.

Proactivity, teamwork, collaboration and agility are my daily values to keep improving my skills and learn anything from anyone everyday.

So, if you're looking for someone who can bring energy, creativity, and a whole lot of passion to your project, you've found the person.

Get in touch with me, and let's bring your ideas to life.