I love what I do, and I love that design has the ability to improve people's lives, wherever they are. I believe equitable design is essential for a more inclusive and fair world.

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Hi from Toronto!


Things I do

Hi, I'm Sara. I grew up in Singapore πŸ‡ΈπŸ‡¬ , but am now based in Toronto πŸ‡¨πŸ‡¦.

I describe myself as tenacious, curious and radically honest. In every role, fostering collaboration and open-mindedness are essential in the teams I'm in. My detail-oriented mindset reminds me to leave no stone unturned. I love to write, and I'm constantly learning and discovering, not only to better my skills, but myself as a person.

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I've travelled around South East Asia for much of my childhood. Since young, I've been driven by an endless curiosity and independence. My first love was art in all forms - drawing, pottery, writing, even tinkering with websites! (Geocities, anyone?)

πŸ“š

Fuelled by a curiosity and love of art, I decided to study UX and Industrial Design. I got messy with modelling objects and furniture in wood, foam and fibreglass. I was also introduced to the importance of ethnographic research.

After graduating, I took the research methods I learned and began applying them to freelance work. My first real gig was a dating app, designed on Illustrator! Looking back, there was a lot to improve, but having a client at that time meant the world to me.

Finally, in 2013, I moved to Toronto for work and (more!) study.

πŸ’Ό

I spent the first few years working on my alma mater's student portal while freelancing smaller startup projects.

That transformed into agency work that included various industries such as social media, shipping, education and so on. My love for designing a user's experience supported by thorough research and analysis never stopped growing. In every project, I strived for user needs over 'feature-bloat', and focused on the delicate balance between business goals and human necessity.

πŸ—ΊοΈ

After 8 years of freelancing and full-time gigs, I've decided to pursue a fully remote / semi-remote career.

If you've read this far, don't hesitate to reach out for a chat about design, travel, or life's many nuances. Thanks for reading!