For: Toolkit Manager orientation | Last Updated: May 2026
This page is your starting point. It covers who Franchise Sellers is, where the Toolkit service fits, who's on the team, and what your role is.
Franchise Sellers is a nationwide franchise resale, consulting, and valuation firm. We've (Eric actually) been helping business owners value and sell their companies for 28+ years, and we're approved/preferred resale vendors for 55+ franchise brands.
We operate under two brands sharing the same team and back-office:
Both brands run the same processes. Brand-specific differences are called out where they exist.
| Toolkit (your area) | Full Service | |
|---|---|---|
| Pricing | $3,500 Toolkit Fee + $1,500 per each additional location | $1000 one-time Preparation Fee + the GREATER OF 8% Commission on sale -OR- $20,000 minimum. |
| Term | 6 months + $750/3-month extensions | Usually 12-month term. If the seller prefers shorter, we can start with as little as 6-months. |
| Term Extenstion | Buyer can extend listing 90 days for a $750 extension fee. | Seller can almost always extend for 90-120 days for free. |
| Buyer conversations | Seller drives | Client Manager drives |
| Negotiation & closing | Seller drives | Client Manager drives |
| Marketing & buyer routing | We handle | We handle |
| Suited for | Emerging (new businesses that haven’t scaled to profitability yet, or lower profitable businesses (struggling or profits up to ~$75k); sellers who want to drive their own deal. | Profitable businesses ($75k+) where the seller wants us to run the deal |
The Toolkit service handles the marketing and buyer-routing side of selling a business. We…..