About the Company

AbioGroup brings together several divisions, working in areas from green tech to sustainable energy. The company’s goal is to move away from expensive, carbon-heavy energy and make clean, renewable sources more accessible. As part of a major rebranding, AbioGreen got a new identity that reflects its eco-friendly transformation.

Goals

• Improve the product’s visual language while keeping its natural, eco feel
• Simplify and systematize the logo and core brand elements so they scale across key product and marketing touchpoints
• Establish a consistent design system / UI toolkit to keep the experience coherent across decks, web, and digital assets

Approach

1. Audience research: understanding users through briefing and defining target groups

I held a team session with the AbioGroup team where, through discussion and brainstorming, we explored the company’s values and priorities together

Then I created a target audience profile based on real insights, making sure the design would better address user needs and evoke more empathy

1. Logo redesign: from overloaded to meaningful

I redesigned the overloaded logo and created a new symbol — a three-leaf wind turbine. It highlights the brand’s eco-friendly nature, while soft green accents reflect the blend of nature and technology

1. Visual style prototyping

I experimented with shapes and shades — from soft green to yellow-green — and chose a modern, sleek, and elegant typeface

1. Style guide: building a visual system

I developed a comprehensive style guide covering the logo, color palette, typography, icons, and patterns — creating the foundation for a consistent brand identity across all touchpoints