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This project is a conceptual social media campaign created for a modern streetwear brand, AURIX STREET.
The goal was to design a cohesive set of promotional posts that build brand identity, introduce products, and drive engagement through clean, minimal visuals and strong messaging.
The campaign focuses on consistency, clarity, and visual impact across all designs.
The design approach was centered around minimalism and product focus.
A dark visual theme was used to create contrast, with neon green accents to establish a recognizable brand identity. Typography was kept bold and clean to ensure readability and hierarchy.
Each post serves a specific purpose within the campaign, from introducing the brand to highlighting key products.
Brand Name: AURIX STREET
Target Audience: Young adults (18–30), urban, fashion-conscious, active on Instagram, interested in streetwear, self-expression, and trendy minimalist aesthetics.
Campaign Goal: Promote a new streetwear drop and create hype around the brand while increasing engagement and brand awareness.
Strategy: The design focuses on bold typography and a minimal layout to quickly capture attention on social media.
A high-contrast colour scheme was used to create a strong visual impact while keeping the overall look clean and modern.
The goal was to reflect a confident streetwear identity that appeals to a young, fashion-conscious audience.
This post introduces the brand and announces a new collection drop.
The focus is on grabbing attention quickly using bold typography and strong contrast.