Attention. Relate. Convert.

Content Title / Working Title:

[Enter here]

Content Type:

Newsletter / Reel / Carousel / Podcast / Blog / Other

Primary Offer or CTA for This Piece:

[Enter here]

1. Attention (Hook)

Goal: Stop the scroll or make them open the email.

• Strong first sentence or headline
• Can be a question, surprising stat, bold statement, or curiosity gap
• Keep under ~12 words when possible

Hook Options:

2. Relate (Connect with their world)

Goal: Show them you understand their situation before you teach or pitch.