Basic Plan

• Keywords: 5-10
• Ideal for: Small businesses or startups just beginning to monitor their online presence. This range allows them to cover essential brand-related terms without overwhelming the system.

Professional Plan

• Keywords: 15-30
• Ideal for: Medium-sized businesses with a broader online presence. This tier offers enough flexibility to monitor not just the brand name but also product names, key personnel, and specific campaigns, providing a more comprehensive view of their online reputation.

Enterprise Plan

• Keywords: Custom, starting at 30+
• Ideal for: Large enterprises or businesses with complex needs. This plan allows for a customizable number of keywords, which can include a wide range of terms related to various products, services, sub-brands, and even competitors, along with the flexibility to adjust as new needs arise.

To estimate the potential cost per client for searching a certain number of keywords across Google, Bing, and Twitter, we need to consider several factors, including the rate limits and pricing for each platform's API, the number of searches performed, and any additional operational costs associated with processing and analyzing the data. Let's outline a general approach to estimate these costs, keeping in mind that actual costs may vary based on specific API pricing models and usage patterns.

Assumptions:

• Number of Keywords: 10 keywords per client.
• Search Frequency: 4 searches per day per keyword (once every 6 hours).
• Days per Month: 30 days.

API Costs (Hypothetical Estimates):

• Google Custom Search JSON API: $5 per 1,000 queries.
• Bing Search API: Included in Azure subscription; beyond free tier, approximately $7 per 1,000 queries.