Sep 2025 - Jan 2026

Goal

Pull a hidden but essential feature into the light, because users who use the API connector on day 1 are 4x more likely to be retained for more than 1 week

1. Increase discoverability of the overall feature
2. Improve IA & user flow when working within this feature
3. Increase clarity & discoverability of existing sub-features
4. Address tech debt so we can continue to iterate in the future

Preliminary research

Version 1

Version 2

Version 3

Impact

Within the first month after launch to all users we have seen a 32% increase in usage of this feature on day 1

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