CASE STUDY #1 — Pet Supplies Brand

🐾 Pet Supplies Brand — PPC Optimization & Scaling Case Study

Brand Overview

A mid-sized Amazon pet brand selling grooming tools and accessories.

Before working with Apexsprinters, the brand struggled with high ACoS, wasted ad spend, and stagnant monthly sales.

🎯Primary Goals

• Reduce ACoS
• Improve keyword targeting
• Increase organic ranking
• Boost total sales without increasing ad spend

🔍What We Did

1. Full PPC Account Restructure

• Consolidated 42 campaigns into 17 optimized structures
• Removed underperforming keywords
• Rebuilt Sponsored Products, Brands & Display campaigns

2. Keyword Expansion & Clustering