Image by Kevin Laminto via https://unsplash.com/@kxvn_lx

Aims

To redeem the brand's reputation and make a sustainable change in the fashion industry.

Image by Kevin Laminto via https://unsplash.com/@kxvn_lx

Image by Kevin Laminto via https://unsplash.com/@kxvn_lx

Objectives

• Review the current situation of the brand
• Determine what the audience wants
• Design a new brand visual
• Develop a business plan and a marketing strategy tailored to the brand