AI tools aren't quite at the point where they'll one-to-one replace marketers on your org chart (yet), but... There are tons of things tools like ChatGPT, Claude and Gemini already do FAR better than most marketers realize or give them credit for. And a lot of it has nothing to do with writing content. Here are just a few ways these inexpensive core tools are transforming marketing work already as a thought partner on truly AI savvy marketing teams: 1️⃣. Strategy (literally anything strategic) - helping you flush out and build thorough marketing and business strategies. 2️⃣. Identifying your blind spots, helping you see what you're missing in your strategies, marketing leadership, etc. and supporting YOUR critical thinking around that. 3️⃣. Persona research and detailed persona development. 4️⃣. Competitive intelligence research + applying those insights to your own company's messaging. 5️⃣. Messaging, positioning, really speaking to your personas and meeting them where they are - with high levels of empathy to get the messaging and positioning right for your target audience. (AI done really well is actually be the end of generic BS messaging) 6️⃣. Creativity (yep, I said it. Fight me) And that's just scratching the surface. But these tools won't do magic for every marketer instantly. It's all about who's driving and how well they understand the tools and their potential. (That's where I come in - helping marketing teams and individual marketers build this understanding and the skills) And it's also about how well the user actually understands.... marketing! Getting the most out of highly value AI use cases is seriously NOT about handing off tasks for the AI to do autonomously right now. Sure, there are a few things the AI is good enough to do on it's own, but it's not really the wildly valuable stuff. For most things it's a collaboration. And that collab is what's so powerful. As an aside... when I say these tools won't replace marketers one-to-one, I mean they won't autonomously take over entire roles done well. But one marketer? With the right skillset and an org structure free of bottlenecks? One person could already easily do the work of 3–5 people using these tools. (So don't get complacent in not learning what you need to know!) What didn't I list that you think people are still seriously underestimating about these readily available tools' capabilities?