User Problem (Why?)

Jobs to be done
- When building my lead list, I want to easily find targeted prospects that match my ideal customer profile so that I can conduct timely and accurate outreach.
What is the problem/challenge?
- Building the search criteria using independent filters that represent the ICP is challenging and time-consuming. I don’t know which keyword needs to be considered for better results. Hence, I have to spend a lot of time trying different keywords for industry, job title, the right location combination and much more.
What do I need
- I need an easy and smart way to search by just describing my ICP, and the system is intelligent enough to understand the context behind my search and is able to bring the most relevant set of results. I want to reduce the time I spend on searching for people and getting to the data, especially since I might not know exactly what I am looking for.

Firmable perspective

Why should we solve it?

We already have an issue where customers don’t find all the right people, as they can target due to missing/limited title searches. This will increase the results showcasing the underlying data's depth.

It is a great opportunity to be at the forefront of the shifting search paradigm where search is no longer just about the words being used, but is context dependent, i.e. what am I trying to do or get at? Google is shifting towards this, and the latest SearchGPT announcements are similar in the problems they are trying to solve.

Most of the existing competitors have not solved this in their products today, albeit they have done some level of this by using synonyms. So, it presents a good product differentiator (provided we can produce the right relevant results).
Key principles & considerations
- Quality over quantity - We need to ensure that the results are relevant. Generating massive amounts of irrelevant results will backfire.