Overview

Aviasales is a flight metasearch platform traditionally focused on price comparison.

However, modern travelers struggle not only with finding the cheapest ticket, but with making confident decisions at the very beginning of trip planning - when the destination itself is still unclear.

This case explores an AI-assisted discovery feature that helps users choose where to fly based on motivation, context, and constraints - not just price.

The focus of the project is the early decision-making stage, where inspiration, uncertainty, and cognitive load are at their peak.

aviasales_presentation.mp4

Problem

Early-stage travel planning is fragmented and mentally expensive.

Users face:

• fluctuating prices that undermine confidence,
• inspiration scattered across social media, blogs, and deal feeds,
• complex comparison flows that require too much manual effort.

While metasearch tools are strong at price comparison, they provide little support for:

• inspiration,
• sense-making,
• confidence-building.

As a result, users often feel overwhelmed, unsure, and afraid of making the “wrong” choice.

⚖️ Comparison: Traditional search vs discovery