Unless you are making around $100M a year, traffic will always be your biggest bottleneck. More Ads = Traffic = Scale
Even when brands manage to produce ads, they lack quality. Low-quality ads don’t resonate, leading to wasted ad spend and missed opportunities.
Brands believe they need a huge budget to produce effective ads. The truth? You don’t.
Your creatives are your army in the war for attention.
You have two types of forces:
Your Infantry & Your Cavalry.
Your Infantry (Video Ads):
This is the heaviest part of your army.
Strong and impactful, but slow to mobilize.
They require time, resources, and more planning.
When deployed correctly, they can hold the line and deliver significant results, but they take longer to set up and deploy.
**Your Cavalry (**Static Ads):
Quick, nimble, and fast to strike.
Cavalry can be mobilized quickly, and they’re effective at gaining ground fast.
Static ads allow you to test, move, and adapt at lightning speed.
They may not carry the same weight as your infantry, but they are perfect for scouting and rapid advances.
One of our pet brand clients, was struggling to scale their ad account with video ads.
We decided to switch things up and focus on static ads instead.