Ever searched for your own product category on ChatGPT and asked:

“Which company is the best in INSERT PRODUCT CATEGORY?’

If no:

Please go ahead and do so. What’s the answer? Does your company show up or do your competitors show up?

If yes:

Where does your company rank? Does ChatGPT provide the right context? And how likely will you remain a recommendation?

These are some of the questions that business leaders ask themselves (and us) when we speak with them about AEO.

AEO: Answer Engine Optimization

AEO is a specialized approach to optimizing content for AI-driven search engines and voice search assistants. Unlike traditional SEO, which focuses on ranking in search engine results, AEO aims to directly answer user.

Same objective.

Different methods.