Ever searched for your own product category on ChatGPT and asked:
“Which company is the best in INSERT PRODUCT CATEGORY?’
If no:
Please go ahead and do so. What’s the answer? Does your company show up or do your competitors show up?
If yes:
Where does your company rank? Does ChatGPT provide the right context? And how likely will you remain a recommendation?
These are some of the questions that business leaders ask themselves (and us) when we speak with them about AEO.
AEO: Answer Engine Optimization
AEO is a specialized approach to optimizing content for AI-driven search engines and voice search assistants. Unlike traditional SEO, which focuses on ranking in search engine results, AEO aims to directly answer user.
Same objective.
Different methods.