Overview

A fully automated lead generation and qualification system built for a supply chain services business. It captures potential clients through a conversational AI chatbot, scores them based on budget and urgency, and triggers the right response automatically, no manual effort required.

Stack: Voiceflow · n8n · Zapier · OpenAI GPT-4.1 · Gmail · Google Calendar · Google Sheets · Slack

Status: ✅ Live in Production

🧩 The Problem

Supply chain service providers often lose clients at the enquiry stage. A business reaches out about a logistics gap, procurement challenge, or supply chain audit, and by the time someone reads the message and responds, they've already moved on. Common pain points include:

• No way to tell which enquiries are urgent and which can wait
• Sales reps are spending time on low-budget leads, while high-value clients don't hear back fast enough
• Warm leads who need nurturing get forgotten with no follow-up system
• No centralised record of who enquired, what they need, and what stage they're at

✅ The Solution: How Each Part Works

1. Voiceflow Chatbot: Supply Chain Enquiry Intake

Cassie, an AI chatbot assistant, handles the first conversation with any potential client on the website or Telegram. She collects their name, email, phone, company, the supply chain service they need (e.g., logistics, procurement, consulting, paid advertising), their budget, and their timeline.

Solves: Losing leads because no one was available to respond to an enquiry immediately.

Voiceflow Canva

2. n8n: Lead Scoring & Automated Routing

Once Cassie collects the lead data, n8n receives it and scores the client based on budget and urgency, routing them into one of three supply chain sales paths: