1) Outcomes (kita nak macam ni!)

• A Narrative Package (brief + message house + evidence pack + 2‑week plan)
• Creative assets (poster master, social captions, short video/PA script, alt text)
• Governance file (approvals, compliance log, KPI snapshot, iteration notes)

2) End‑to‑End Workflow

Lane A — Build the Narrative (masa ni la guna DEEP RESEARCH)

1. Intake brief & outcomes

   • Define: policy/program, audience(s), behavior change goal, key date(s), language(s).
   • AI task: convert intake into a 1‑page Narrative Brief.

   Prompt (BM)

   Anda ialah pegawai komunikasi JAPEN. Tukarkan maklumat di bawah kepada "Narrative Brief" 1 halaman dengan: objektif, audiens utama, tingkah laku sasaran, mesej utama, CTA, tarikh penting, KPI, risiko/mitigasi. Bahasa: BM yang mudah. [Beri maklumat/sumber rasmi di sini]

2. Evidence pack (grounding)

   • Compile speeches/FAQs/fact sheets/circulars; link only official sources.
   • AI task: extract key facts + numbers with source notes and flag gaps.

   Prompt

   Ekstrak fakta/angka utama daripada teks berikut. Senaraikan setiap fakta dengan rujukan sumbernya. Nyatakan jurang maklumat yang perlu disahkan. [Teks/sumber rasmi]

3. Audience insight & risks (incl. 3R)

   • AI task: draft 2–3 personas, likely questions/objections and channel fit.
   • Add a 3R sensitivity and misinformation risk scan.

4. Narrative spine (Message House)

   • 1‑sentence Core Idea → 3 Proof Pillars → CTAs.
   • AI task: produce BM (and EN) versions in plain language.

5. Content plan (what to make)

   • AI task: expand into a 2‑week content plan (poster, social, video/PA, IOW).

Lane B — Produce the Assets

1. Copy & scripts
   • AI task: 5 headline options, poster body copy (≤60 words), alt text, 3 social captions (BM/EN), 30–45s video/PA script. Provide 3 tones: informational, empathetic, motivational.
2. Visual direction & layouts
   • AI task: write visual brief (mood, symbols, imagery dos/don’ts), layout wireframe (logo zone, headline, bullets, CTA, QR).
   • Specs: Print A3/A4 @ 300 dpi; Digital 1080×1080 and 1080×1920 etc.
3. Multilingual & localisation
   • AI task: adapt BM ⇄ EN (and others) preserving CTA/tone, produce an editor’s checklist.

Lane C — Governance, Publishing & Learning

1. Review & approvals
   • Run checks: accuracy vs. source, 3R & Content Code alignment, readability/accessibility, image rights, logo usage.
   • Human approvers: comms lead, policy owner, language editor.