Workflow Tested: Content Repurposer
Created by: Build to Thrive GPT
Client: Example Co.
Date: October 2025
Reduce the time spent rewriting long-form articles into social posts and newsletters, while keeping consistent tone and brand alignment.
Goal: Repurpose one article into five platform-ready posts (LinkedIn, Twitter, Newsletter, Blog) using AI assistance.
| Metric | Baseline | Notes |
|---|---|---|
| Avg. articles per week | 2 | Created manually |
| Time per article | 2 hours | Copy + rewrite + tone edit |
| Total time per week | 4 hours | ~16 hrs/month |
| Engagement consistency | 5/10 | Quality varied |
| Tools used | Google Docs, Substack | No system or template |
Current Workflow:
1️⃣ Open source article in Docs
2️⃣ Write 3–5 new social posts manually
3️⃣ Rewrite each for tone
4️⃣ Paste into Substack + Twitter manually
5️⃣ Check formatting + send