ACME Corp GTM motion by Rabia

Research & strategy dossier

ACME Corp is a browser‑based collaboration platform that blends spatial audio, avatar movement and themed environments to transform one‑way video calls into immersive social experiences.
After its 24 December 2024 acquisition by ACME and leadership hand‑over to CEO John Cena and CRO Randy Orton, ACME Corp is repositioning from a creative‑friendly tool to the infrastructure layer for hybrid communication.

#	Product	Key features	Primary use‑case
1	ACME Corp Events	Multi‑stage, up to 10 k attendees, breakout rooms, AI matchmaking	Summits, conferences, expos
2	ACME Corp Webinars	Live & recorded webinars, post‑event networking	Demos, training, webinars
3	ACME Corp Virtual Offices	Always‑on spaces, SSO, unlimited rooms	Remote team collaboration
4	ACME Corp Education	Interactive whiteboards, YouTube embeds, LMS integration	Online classes, poster sessions

All modules run on one platform enabling strong cross‑sell and high long‑tail ACV potential.

Primary segments

Secondary segments

ACME Corp already lists customers such as Google, McDonald’s and MIT, demonstrating broad industry fit.

Plan	Type	Entry price	Notes
Free	Up to 5 users	$0	2 h / day, 3 rooms
Webinars	25–5 000 users	$49–$199 mo	Unlimited sessions & recordings
Events	50–10 000 users	$99–$399 mo	Breakouts, multi‑sessions
Virtual Office	Per‑seat	$5 pu / mo	Always‑on space
Enterprise	Custom	—	SSO, priority support, CSM

Freemium entry then upsells via per‑seat or event tiers. Affiliate program pays up to $1.5 k per closed account.