Summer 2020 / Daraz / User Experience & Interface Design

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Daraz Case study Cover.png


How might we optimize the seller dashboard for Daraz sellers?


Designed a one-stop platform solution for Sellers to perform end-to-end activities from starting to growing their business.



My Role

User Experience & Interface Design


Jan 2020


Daraz is South Asia's premier online shopping marketplace. Supported by a wide range of tailored marketing, data, and service solutions, Daraz has 30,000 sellers and 500 brands and serves 5 million consumers across the region.The dashboard is an important part of the seller's journey to manage their day-to-day operations and act as a communication platform between Daraz and the seller. However, sellers were unable to gain much value out of it due to lack of insights, useful features, and bad user experience.

Problem Space

Seller dashboard performance was quite poor; only 10% of active sellers visited the page, with an average of 2 visit per day and 6 mins time spent

Given the facts that:

  1. Sellers had very low intention due to no clear value proposition to visit the dashboards.