Summer 2019 / Tokopedia / User Experience & Interface Design

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How might we optimize the seller dashboard for Tokopedia users?


Designed a one-stop platform solution for Merchant to perform end-to-end activities from starting to growing their business.



My Role

User Experience & Interface Design


Nov 2019 - Jan 2020


Seller Dashboard Home is my latest project in Tokopedia, and this is one of the biggest projects we had for our team on the Merchant side. Seller Dashboard Home is a vital part of the seller’s journey in order to help sellers managing day to day operations and as a communication platform between Tokopedia and sellers.

Problem Space

Tokopedia sellers can’t optimize seller dashboard

Given the facts that:

1. Seller dashboard home performance is very low, below 10% of active sellers visit the page and on a daily average, the active sellers only visit 1-2 times and spend 6 minutes in a day.