A (growing) list of links, readings and online tools to help navigate the user experience and product design process.

Table of contents

User interviews and usability testing

Speaking to users is the heart of user experience and product design. Creating a comfortable environment, asking the right questions, and knowing when to dive into detail is essential in collecting actionable feedback.

Open-Ended vs. Closed-Ended Questions in User Research

Why You Only Need to Test with 5 Users

‘Mapping’ techniques

Visualising research, milestones, and user feedback is essential to a transparent design process. Designer’s have a few ‘mapping’ tools to synthesis and deep-dive into problem areas.

UX Mapping Methods Compared: A Cheat Sheet


Replacing The User Story With The Job Story

5 Tips For Writing A Job Story


Personas are a cluster of your target users who exhibit similar attitudes, goals, and behaviours in relation to your product; they’re human-like snapshots of relevant and meaningful commonalities in your customer groups and are based on user research.

Personas vs. Jobs-to-Be-Done

Why Personas Fail

Facilitating design workshops

Leading workshops and driving discussions is the most powerful tool available to designers.

The Three-Hour Brand Sprint