Intro


Startups are intense gambits. They challenge you in every way. They are beds of uncertainty that constantly challenge you to innovate and create novel solutions to novel problems.

Not everything about startups is novel though. There are reliable challenges with tried-and-true mental models, strategies, and tactics for solving them. There are also better and worse ways to frame and think about the uncertainty.

This guide is here to provide you with those reliable models for scaling a startup. It is meant to be used as a reference, something you come back to for inspiration when you’re stuck on how to move forward.

The solutions are not meant to be leveraged rote. You don’t want to reinvent the wheel, but you also don’t want to copy/paste. You want to take what is already known and evolve, improve, and fit it to your unique company. These are meant as starting points.

The end goal of this guide is simple: provide you with launching points for the simple and reliable so that you may spend and more energy on the novel and the uncertain, on innovating upon the messiness that will drive you, your company, and humanity forward.

The Guide


<aside> 📚 Topics are either Notes, In Progress, or Complete.

Topics

Candidates for Additional Topics


<aside> ❓ Candidates are not a promise that a topic will be written nor that it will be written by a certain time. They’re just things that I’m thinking about.

If you’d like to request a topic be added or a candidate be fast-tracked, please email me at [email protected].

</aside>

  1. Employee onboarding
  2. Defining Mission, Vision, Values, Culture
  3. Cofounder relationships/Conflict (understanding each other) difficult convos
  4. Personal/Leadership Development; Taking care of yourself
    1. Kegan quote - opportunity to work yourself out. Not a strong correlation with startup success, but a strong correlation with your long-term fulfillment and wellbeing.
  5. North starts, KPIS, Goal-setting, OKRs (don’t straddle)