<aside> 💡 Marketing : When your funnel begins to generate some money you may want to optimize it and to find a version that converts better than the original one. We say that you are trying to "beat the control".
To achieve this yo do some A/B testing. Where "A" is the control and "B" is the version with one modification.
(Only one modification because when the conversion rate changes you do not know if it is because you changed the title or the call to action or the buttons color).
Then you split your traffic between page A and page B and you test different variations to find which one makes the most sales.
But I insist, A/B testing is for funnels that already make money. Because you will not have reliable statistics under a few hundred visits per page. So you must have enough cash to endorse the acquisition cost.
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At the very bottom of your funnel settings you will find this option :
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Click on the switch button to enable the feature.
Because we know that you may not want to test each version with the same amount of traffic, you can change what percentage goes on each version.
Just change the A value and the B will adapt automatically.
Go back on the "Steps" tab...
