Households

Our Nousholds — household archetypes — cover a broad & representative range of UK households & living situations.

Nousholds

A range of further archetypes are available on demand including: high earning London professional, large multi-generational household, etc.

Analysis

Noushold analysis

Definitions

Below are definitions for the categories labeled within Nous’s data visualisations.

• Income. Combined pre-tax gross income from salaries, pensions and/or benefits.
• Pension contribution. Monthly salary contributions towards a private pension.
• Tax. Monthly total ****of income tax, national insurance and council tax.
• Energy. Monthly spend on gas and electricity on a variable tariff paid via direct debit.
• Housing. Monthly mortgage or rental payments.
• Food. Monthly spend on groceries