✔️Contents

What’s Marketing?

One-time messaging VS Campaigns

Marketing Recipes

What’s Marketing?

Marketing is how your customer first hears about your product. Channel.io’s marketing tools allow you to effectively use customer Data to have robust CRM marketing strategies.

There are two types of marketing functions.

• One-time message: Send targeted marketing messages at one time to persuade your customers.

👉(One-time messaging guide)

• Campaigns: Automate targeted marketing campaigns to occur multiple times.

👉(Marketing Campaign guide)

One-Time Messages vs Campaigns