The Problem: If it takes more than 20-30 seconds to read, it's too long.
⏱️ Real Example from a Top Performer:
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Jeremy from Elevate Clients (44% response rate) keeps his messages to one core principle: "If they can't read it in 10 seconds and decide 'I want to talk to this person' or 'I don't want to talk to this person,' that's my goal."
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The Fix:
The Problem: Mentioning their company name 5 times isn't personal; it's creepy.
🎖️ What Top Performers Do Instead:
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Philip from Peig (40% response rate) focuses on relevance over personalization: "I'm not going to mention that we went to the same college together or that we both like fishing. It's more about - this is my space, you work in the same space, mind if we connect?"
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The Fix:
The Problem: Save the sales pitch for AFTER they accept.