Powered by Local Logic, the industry-leading demographics and points of interest data aggregator, Demographics Insights helps you to make sense of complex and hard to find location data so you can make better decisions.
🦒 In-App Guide
Site Search by Regrid
Create projects (with boundaries)
Add an app to a project
Review demographics for the area surrounding your project
Want to understand the demographics of a site? Giraffe's Demographics Insights app is powered by the demographics dataset from Local Logic. Allowing you to understand your potential customer and their neighbors with the click of a button.
Giraffe Partners with Local Logic to Empower City Makers with Location Insights
<aside> 📢 Local Logic aggregates data for the United States and Canada. Speak with your account team about options for your locality.
Demographics Insights is an app, part of the Giraffe marketplace.
<aside> 📢 Speak to your account team if Demographics is not available in your app selector.
👉Click the Plus sign in the app tool palette to access the app selector.
👉 The App selector displays all of the apps you have available.
👉 Click “Add ” for any apps you would like to include in your current project.
👉 Then, click “Close”
The Demographics insights are based on the centroid of the current project. You can control the included population in 1 of 2 ways:
The method you choose will display on the map as a shape. This shape is selectable so you can Use Map features to Create Geometry and Query Information.