Location Insights that drive decisions.

Powered by Local Logic, the industry-leading demographics and points of interest data aggregator, Demographics Insights helps you to make sense of complex and hard to find location data so you can make better decisions.

Quick Links

πŸ¦’ In-App Guide

Site Search by Regrid

Create projects (with boundaries)

Add an app to a project

Review demographics for the area surrounding your project

Review demographics for the area surrounding your project

About Local Logic


Want to understand the demographics of a site? Giraffe's Demographics Insights app is powered by the demographics dataset from Local Logic. Allowing you to understand your potential customer and their neighbors with the click of a button.

Giraffe Partners with Local Logic to Empower City Makers with Location Insights

<aside> πŸ“’ Local Logic aggregates data for the United States and Canada. Speak with your account team about options for your locality.


Getting Started

Demographics Insights is an app, part of the Giraffe marketplace.

<aside> πŸ“’ Speak to your account team if Demographics is not available in your app selector.


Add the Demographics App

πŸ‘‰Click the Plus sign in the app tool palette to access the app selector.


πŸ‘‰ The App selector displays all of the apps you have available.


πŸ‘‰ Click β€œAdd ” for any apps you would like to include in your current project.


πŸ‘‰ Then, click β€œClose”


User Interface

The Demographics insights are based on the centroid of the current project. You can control the included population in 1 of 2 ways:

The method you choose will display on the map as a shape. This shape is selectable so you can Use Map features to Create Geometry and Query Information.

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Reviewing data