Effective as of: March 31, 2023

This Privacy Policy describes the privacy practices of Reflective Technologies, Inc. d/b/a Mirror (the “Company”, “we” or “us”) with respect to the Mirror platform and website located at https://mirror.xyz (“Mirror”), including the related Mirror services, applications, features, tools, functionality, and technology (collectively, the “Services”).

About Mirror

Mirror is a blockchain-based platform that enables users to publish and discover content, mint and collect content as blockchain-based digital assets (“Digital Assets”) such as non-fungible tokens (“NFTs”), raise and contribute Ether (“ETH”) for ideas and projects, and take certain other actions enabled by the platform.

Personal Information We Collect

Information you provide us. Personal information you may provide to us through the Services includes:

• Account and contact data, such as your blockchain Digital Asset wallet (“Wallet”) address, your email address, Ethereum Name System (“ENS”) name, Twitter account, profile picture, name and biographical information.
• Usage, posts and publications, including information about how you use the Services, such as the types of content you engage with, content you post or publish, features you use, and actions you take.
• Communications that we exchange with users when they contact us with questions or feedback, including feedback about interacting with other users, and questions about the services.
• Payment data and transaction information. Please note that for conducting cryptocurrency transactions, we work with third-party Wallet extensions such as MetaMask and Coinbase. Your interactions with third-party Wallet extensions are governed by those businesses’ own terms of service and privacy policies (as to which we are not responsible).
• Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Third party sources. We may combine personal information we receive from you with information we obtain from public sources, including from public blockchains and any Wallet or social media profile you connect to the Services.

Automatic data collection. We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Services, our communications, and other online services, such as:

• Device data, such as device IP address (and derived geolocation), device name and operating system, browser type and settings, telecommunications provider, operating system, the date and time of Services use, and interactions with the Services.
• Online activity data, such as information about your use of and actions on the Services, including pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, frequency, and length of access. This information may be collected on our Services using cookies, browser web storage (also known as locally stored objects, or “LSOs”), web beacons, third-party software development kits (“SDKs”) and similar technologies described below.

Cookies and similar technologies. Our website may use the following technologies:

• Cookies, which are text files that websites store on a visitor‘s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, and helping us understand user activity and patterns.
• Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
• Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.