Beta Handover ✅

From Alpha

‣

Typeform + Airtable (credentials on ‣)
Some fields from Typeform automatically populated into Airtable, others need to be manually filled in

Sort waitlisted users into batches / weeks
- Prioritized — (a) YH to mark out high priority contacts she wants to try out Beta ASAP (b) Others are randomized
- In batches — e.g. 20 every week
Send out scheduled invites
- HTML template found HERE:
- Need to prep (‣):
  - Invite code (2 weeks expiry)
  - Stripe promo code (2 weeks expiry)
- I used to do it manually, but I think we can make use of Mailchimp now? (Need to configure)
  - We can further check read/click rates via Mailchimp
Status updates are marked in Airtable e.g. If they redeemed voucher code, if they tried generating any infographics etc.

Scenario	Duration (of sending invite)	Action
User has not signed up	(a) After a week
(b) After 12 days (almost expiring)
(c) After 2 weeks (expired)	(a) Prompt them to sign up
(b) Prompt them to sign up
(c) Ask them if they want to rejoin waitlist / get another invite code / ask why they didn’t try it out (ask for feedback via call/email)
User signed up but has not claimed credits	(a) After a week
(b) After 12 days
(c) After 2 weeks	(a) Prompt them to use invite code
(b) Prompt them to use invite code
(c) Ask why they didn’t use it / if they still want us to renew the complimentary credits (ask for feedback via call/email)
User signed up + claimed credits, but has not generated any infographics		Send out newsletters? (See how others have used Thoth / watch demo video of Thoth / hear what our founder has to say / etc)
User signed up + claimed credits + generated infographics		Ask them for user interview (and prompt/follow-up)