Use this guide to write content to promote your magnet.

It could be anything from a reel, carousel, image caption, story to a LinkedIn post (ideally all of them, but start with ONE at least) — as long as you make it clear + compelling.

Your content needs 3 things:

1. HOOK

→ To Pull them in fast (Attention/attraction)

1. STORY

→ To Make it real, personal, human (Compelling)

1. CTA

→ A suggestion to opt-in (Call To Action)

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1. Write your Story

Tell a simple, relevant story, human story.

• What moment made you create this magnet?

  → I kept seeing clients overcomplicate their brand… so I made a 3-step builder.

• What do you wish someone had given you earlier?

  → I struggled with no sleep for 8 months before someone taught me that all babies were unique.

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  Starters:

  • “When I first started out, I thought…”
  • “I used to believe…”
  • “It wasn’t until I [realisation moment] that I finally [result].”
  • “This is for the version of me who…”
  • “Here’s what changed when I tried something different…” </aside>

TIP: Be specific → “I was so tired, I fell apart in the kitchen” hits harder than “I was overwhelmed”

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2. Pull a HOOK

Your hook is just the spiciest, most triggering or curiosity-inducing sentence hidden in your story.

Ask yourself–

• What would make [My ICA] stop scrolling if they saw this on a post?
• What’s the hard truth or surprise?
• Is there a pain point, contradiction, or “oh shit, that’s me” moment?

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Example:

“I created my brand before I ever signed a client. It was cute — but it didn’t convert.”

HOOK: “Branding won’t save your sales. This will.”

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Hook Prompts:

• “Why [X] isn’t [Y] (and what to do instead)”
• “Here’s what no one tells you about [your niche/problem]”
• “If I had to start my business again, I’d do this first…”
• “Your [symptom] isn’t the problem. This is.”
• “If you’re doing [common mistake], stop. Try this instead.”
• “I used to think [limiting belief] — until this happened…” </aside>

TIP: Test multiple hooks on the same story across different content formats (Reel, carousel, email).

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3. Write your CTA

The Goal → ****Drive Engagement + curiosity for more

*Use these at the end of your content to prompt action + create a direct convo with your audience

This is an important step* → it does 3 key things

1. Boosts visibility via comments → IG rewards the post
2. Creates 1:1 connection in the DMs
3. Warms the lead before they even hit your funnel

CTA Examples

• “Want a copy? Comment PREP and I’ll DM you.”
• “Struggling with X? Comment OWN*.”*
• “This guide could change everything — comment SLEEP and I’ll send more info.”
• “Overthinking your planning? Comment HELP and I’ll send you my fav shortcut.”
• “Want to attract clients easily? Comment PLEASE for my [magnet name]”
• “Struggling with [pain point]? Comment ME to access my simple 3-step solution.”

**TIP: **If you want to take this to the next level? I recommend using an AI tool like ManyChat to automatically deliver your magnet via DM and reply to these comments on Instagram. </aside>

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BONUS 1:

Direct Message Response Script

“Hey (NAME/Descriptor)!

Here’s the resource I promised → [insert opt-in page link

It’s designed to help you [clear result or win]. Let me know what you think? I’d love to know if it helps.”

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BONUS 2:

Comment Reply Script

“Just DMed you!”

“Check your inbox, you’re gonna love it”

“Sent — let me know what you think!”

TIP: Add emojis if you like, just make it sound authentically YOU (not a robot)

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