• Stuff to glean

Glean from this

• tbd

• Marketing setups:

  • Have Category wise Target Audiences in FB Ads.
  • Have FB Custom Audiences for all categories.
  • Have a DB of good insta influencers (or use Carro)

• Shopify Store: Sell stuff via reclaimurlife store***:***

  • Keep a high converting Store with all needed features.
  • Have a good checklist and filtering Excel sheet for product selection.
  • Have a VA ready to do Store Admin / Customer support / store backends.
    • Daily Standup meeting with VA at: 9 am India Time (if India VA)

• Find Products that your market is already buying online:

  • Do the Product research:
    • Run it through the Product qualification excel checklist and ensure that it satisfies the conditions.
    • Google Trends (Filter out by this market)
    • Amazon best sellers
    • Any other products/apps/services
    • Enhance the Excel checklist with the lessons learnt.
  • Select 1 product.

• Find a supplier:

  • Ali express, Oberlo, Zendrop, TODO: list others
  • Do some analysis on the supplier and select the best one.

• Import it to Store via Oberlo/Zendrop/manually

  • Adjust description, images, videos, variants, price etc on them.

• Import product reviews from Amazon/Ali express etc

  • Tools to use: list them

• Set up Discounts/Bundles/Coupons on them

  • Tools to use: list them

• Set up Email marketing on them if needed

  • TODO list steps

• Post product to SM -> YT, intsa, TW, Pin, FB

  • Tools/steps: list them

• Post product to IN (Platform if needed)

• Create FB ads for it if needed

  • Get FB Ads copy made with Viral ecom ads.
  • Set up Campaign/Adsets/Ads
  • Fine tune Target Audience for each category on store.
  • Fine tune FB Custom Audiences for all categories.

• Set up Instagram Ads/campaign if needed

  • Contact Insta influencers for this niche
  • Negotiate with them
  • Do the needful for the campaign

• Test for the designated time (Budget) -> if winning product -> then scale else change Ads/strategy. If nothing works, drop the product and start all over again with new product.

• Analyze and learn from what happened:

  • KPI’s
  • Weekly meetings etc.
  • Journal/Brainstorm, Record it somewhere ok