<aside> <img src="/icons/token_purple.svg" alt="/icons/token_purple.svg" width="40px" /> Team Vision: Foster brand growth and deliver measurable results in a dynamic and ever-evolving marketplace.

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<aside> <img src="/icons/flag_purple.svg" alt="/icons/flag_purple.svg" width="40px" /> Team Mission: Leverage data-driven insights and cultivate meaningful connections with customers to propel the company's success.

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Team

Name Role Type
Marketing Manager Core Team
Content Strategist Core Team
Social Media Manager Collaborator
Graphic Designer Collaborator
SEO Specialist Collaborator
Web Developer Collaborator
Sales Manager Stakeholder
Product Manager Stakeholder
PR Coordinator Stakeholder

Goals

📶 Enhance brand awareness

Increase the visibility and recognition of the company's brand through targeted marketing initiatives, creative storytelling and effective brand positioning.

📊 Increase website traffic and online presence

Implement tactics to boost website traffic, improve search engine visibility, and enhance the overall online presence of the company.

📋 Generate qualified leads and drive customer acquisition

Develop and execute marketing strategies that generate high-quality leads, nurture customer relationships, and drive successful customer acquisition.

Internal team links

Content Calendar

Editorial Calendar

Brand Assets

Brand Guidelines

Media List

Marketing Docs

Marketing Meetings

Marketing Team Wiki

External company links

Product Launch Tracker

Social Media Planner

Press Kit

Contact us

Our Slack channels:

[#marketing](http://www.slack.com) — a dedicated channel for the marketing team to collaborate, share ideas, and discuss ongoing projects

[#content-strategy](<http://www.slack.com>) — a channel to discuss and strategize content creation, planning, and distribution

[#social-media](<https://www.notion.so/Slack-49358c65599a4bc7a8904f0ba8a74c7b>) — a channel focused on social media marketing, where team members can coordinate social media campaigns, share insights, and discuss content for various social platforms

Email groups

marketing@acme.com — everyone on the content team (blog, customer stories, guides, etc)

content@acme.com — everyone on the content team