Project Name


Problem: What problem are we solving?

Why: How do we know this is a real problem and worth solving?

Success: How do we know if we’ve solved this problem?

Audience: Who are we building for?

Distribution: How are we going to reach initial customers?

Solution: What is the initial MVP? When will it launch?

Validation: How will we test if the MVP solves the problem? What metric(s) will we track?

Roadblocks: What are potential roadblocks and how can we overcome them?

Alternative: What other MVP(s) could we try if the original fails to succeed?